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Intro Theory

1. The Content Graveyard
2. 3 Problems, 3 Mistakes, 3 promotion drivers and 5 principles
Process - Theory

1. The Strategy - The Content Promotion Roadmap
2. The Plan - The Link Analysis Report
3. The System - Outreach Campaigns
1. The Content Promotion Roadmap (Over The Shoulder)

1. KD Baseline & Traffic Distribution
2. Analysis Pt1 - Relevancy
3. Adding UR, KD to the list & Assigning KD Buckets
4. Adding Conversion data & Shortlisting
5. Deep-Dive Analysis & Prioritization
Roadmap - Uplead (test)
Roadmap - {website} TEMPLATE
2. Link Analysis Report

1. Overview & Finding Competitors to analyize
2. Domain level competitor backlink analysis
3. Page level competitor backlink analysis (sheet preparation)
4. Page level competitor backlink analysis
Link Analysis Report - Domain Level - Uplead (test)
Link Analysis Report - Domain Level - {website} TEMPLATE
Link Analysis Report - Page Level - generating inbound leads
Link Analysis Report - Page Level - {target keyword} TEMPLATE
3. Outreach Campaigns

1. Outreach campaigns - Strategy Recap
2. Outreach Campaigns - Campaign strategy pt.1
2.1 Outreach Campaigns - Campaign strategy pt.2
3. Outreach Campaigns - Inspection pt. 1 (good sites)
3.1 Outreach Campaigns - Inspection pt. 2 (sites to avoid)
4 Outreach Campaigns - Find Contact Email
Prospecting Sheet - generating inbound leads (test)
Prospecting Sheet - {campaign name} TEMPLATE

2. Link Analysis Report

8 Lessons