Transcript

Alan: Hey there and welcome to the first video in the Link analysis report series. So in this first video, we have a quick look at the main spreadsheet for the main level link analysis, but we'll also get started with step number one, which is essentially finding, the main competitors to analyze.

So the spreadsheet for the domain level analysis looks like this. there's a back link profile section, which is gonna show us a few different information. We're gonna have, batch analysis here to see all of the sites together. with our main metrics. We're gonna have a section here that's gonna give us the distribution of the back links that are pointing to the homepage versus the back links that I'm pointing to internal pages for the whole domain.

And then down here we're gonna have a few different section. The first one is for, domain level link profile analysis. This is gonna give us the domain rating distribution ranges for each of the three websites. It's gonna give us, the linking domain traffic distribution for the three sites. And down here, we have a page level link profile section.

So here we're gonna have, you are a distribution for the three sites with all the different ranges. And down here, lastly we're gonna have linking page, traffic distribution. So it's divided into three main sections. Fundamentally, the first section to the top is gonna give us a snapshot overview of the situation for the three websites, the three websites being again, the target website that we are analyzing for, which is a lead and to competitors.

The second section is going to be a domain level link profile analysis. And the third section is going to be a page level link profile analysis. Right. So the same thing is gonna be, So this is going to be quite similar for the page level link analysis report. but obviously that will be, one analysis for each of the, main target keywords that we have to analyze for.

Okay. So let's get started. Step number one is finding the competitors that we want to analyze, What I typically recommend people to do is to find two competitors. The first one, being a competitor that is realistically beatable in the short term. With short term, I'm talking about realistically the next 90 days. While the third competitor is going to be more of a North Star competitor, so. Main target competitor that you want to eventually beat maybe next year, maybe in two to five years. Okay, so let's get started. so there's a couple different steps and things that you can do to find your website competitors.

So if you don't already know who your direct organic competitors are, you can do a couple things. For example, what I will do, It's for a plea. I'm pretty sure they have a page that's comparing the product to other similar products. So I will do a plea alternatives and this will bring me to their own article that they have.

Okay, so then what I do is I scroll through this list. And this is quite useful to do if you're doing this analysis for someone else, So you maybe don't really know exactly who the competitors are. you can follow these steps, to get an idea for who they are. so you can see basically they list 10 competitors.

So this is a great start for me. What I did is I already got the website for some of these, and then I put them into atra. You simply need to go to the batch analysis section in more and then simply paste, the domain for all of these competitors

we also want to have our own website in here together with all the other ones. So the second method to find, direct organic competitors is to go into ATR and simply paste in your own website into the site explorer section, and then you can simply go into the organic competitors. Section and this will show you your most common organic competitors.

That should be direct competitors because they're ranking for some of your same keywords. So you will see the keyword over. So you will see the keyword overlap in here, which is the difference between how many keywords, they are ranking compared to you. And this is talking about the same keywords that you both are ranking.

Cool. You can see that there's a bunch of the competitors that a bleed, was enlisting in their article, For example, snow could be a good competitor that, yeah, maybe a Bleed. Didn't think about comparing to, but I think, they can apply and so I want to, to add them, to my batch analysis.

So what I did is I included, most of the competitors data lead was mentioning in their website, and I also included Snow View that I found in here. Let's see if there's anyone else that we might want to include. Swordfish, find direct contact. Yes. This looks like a. Competitor. So let's add them in there, Norbert.

so yeah, the important thing to mention is, for example, you can see that there's a couple of competitors that I didn't really include in my batch analysis. for example, I Hunter that I owe, and, and a couple of other ones in here. some of these. only email finding tool, which is one of the feature that a plate has.

So, we might include them, but technically I'd rather stick to choosing only the two most direct competitors, So people that have a very similar product with all the same or similar features that are plead. So these guys that are slightly more focused on just one feature, I would technically, leave them out.

Let's run the batch analysis and see what we get. Right. The first thing that I like to do here is sort by highest traffic. Okay, so we obviously see number one is ZoomInfo, then we have Apollo, then we have Lak, then we have Snow view, then we have a plea.

The first thing to notice here is everybody that's below, that's below our own website. We technically can ignore, we're only focusing on finding competitors that are doing better than us. The first competitor is going to be a realistically beatable competitor that's doing slightly better than us.

The second competitor is going to be a North Star competitor that's doing much better than us. So with this in mind, let's have a look. We only have to pick two between, snow Lash. Apollo and ZoomInfo. Soly has a domain rating of 73. These guys have 79, these guys have 60, 73 and 83. Okay. So we would probably, leave out ZoomInfo just because they're. So much bigger than a bleed and it doesn't really make sense for us to think about it. So for a North Star competitor, I would probably use Apollo. It makes sense. They have same domain rating that a bleed has, but they have way much more traffic.

They almost have a million traffic while a bleed only has 113,000. Our main competitor is going to be Apollo. let's find the realistically beatable one. I would probably say. let's see. Let's check Lasha once again and see all of the different features. Prospecting, enrichment, integration, api.

I, yeah, they look pretty comparable to a plea in my opinion. Slightly lower domain rating and then doing much better in terms of traffic, so yeah, from here I can see that Laia has similar traffic to Apollo, With a way lower, domain rating. That said, let's see the keywords, yeah, Apollo is ranking for many more keywords.

. So I would definitely keep Apollo as the North Star competitor. Lash is very comparable to Apollo, so I would discard them. This only leaves snow view as our, realistically beatable competitor. So the next step here is to remove all of the websites.

Except the three main ones that we want into our batch analysis, So, we said we want a bleed, we want snow, and we want Apollo. So I will remove everybody else and just rerun the batch analysis with our three main website. So we have a plate.

We have the realistically beatable competitor, which is Snow View, and we have the North Star competitor, which is Apollo. This is cool. I will just hit the export button and this will give me my CSB file. So the first step into the analysis is to go to the batch analysis import section here, the yellow.

and all you have to do here is go to sell a three hit file import and import the csv. This will import our three websites with all of the analysis data that said, this is too much data. We don't need all of this. So what you will see in the back link profile section, the main section that we call before is a simplified version of the batch analysis with only the main data that we care about.

If you go here, you will see that the data has been pulled from the other tab. At this point you can, hide this, Because we don't need it anymore. And so, yeah. Gives us a very clear snapshot of the main metrics and the. key points that we care about for the website,

So we have domain rating, we have the traffic, we have the keyword rankings, we have the domains pointing to the site. We have the do follow domains. The total number of back links, the total number of no follow back links as well as the link domains. This is it for the main, for the step number one in the Lincoln analysis report, and I'll see you in the second lesson.